PAUSE. READ. THINK!

Blog, Thoughts, News and Insights

How To Create A Brand Identity[Header]

4 Questions to Ask Yourself When Creating a Brand Strategy

A strong brand strategy is a carefully thought out plan that includes both short and long-term goals for developing and growing a brand successfully.  It’s more than solely a name, logo or slogan - though these are essential, creative components of your brand, a brand encompasses everything within your organization.   "Your brand is what… Read More
9 Reasons For A Brand Refresh[Header]

9 REASONS FOR A BRAND REFRESH

Similar to the rapid changes with technology and fashion, brands need to have a refresh every six to eight years to stay current.  Over time, brands get tired and that’s why a refresh is so important; it’s about modernizing your brand and keeping it fresh in today’s market. Giving your brand that breath of fresh… Read More
Y5 5 Reasons Creating Guidelines Is Integral To Your Brand Identity[Header]

5 REASONS CREATING GUIDELINES IS INTEGRAL TO YOUR BRAND IDENTITY

And How it Relates to Customer Loyalty "If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive."  - A Coca-Cola Executive   The reason? Because of their in-depth brand style guide that guides everything Coca-Cola. The most important thing that a company has are brand guidelines (sometimes known… Read More
Y5 Creating A Brand Identity 5 Aspects Of A Well Branded Company[Header]

CREATING A BRAND IDENTITY: 5 ASPECTS OF A WELL-BRANDED COMPANY

Creating a brand identity is the first step your company must take once you’ve settled on your business plan, what service or product you are selling. A brand is everything your company identifies as; it’s the vehicle to tell your story, it’s what communicates your values to visitors at first glance. Building a strong brand… Read More
5 Reasons Branding Is Important To Customers[Header]

5 REASONS BRANDING IS IMPORTANT TO CUSTOMERS

“The brand is the vehicle that allows you to tell your story and without it, you can’t communicate who you are as a company,” says Founder and Agency Director of Y5 Creative, Carol Colley.   It’s that story - and an internal understanding of who you are as a company - that creates a brand… Read More
Y5 Creative Blog 85

Why Should I Work with Y5?

There may be other digital marketing agencies out there, but there is no other place like Y5. We’ve got laughs, we’ve got Ralfie, we’ve got candy bars and chips galore. We also have skill to spare and oodles of creativity. You want the facts, though. You got it! Besides all the fun we would have… Read More
5 Reasons Y You Should Consider Rebranding

5 Reasons Y You Should Consider Rebranding

It can be extremely difficult to shake off our bias and look at our own business objectively. How do you know when your branding is stale? You’ve had some great years with this brand and have grown into the company you are today because of it. That all said, we all need a little objectivity… Read More
5 Reasons Y Picking Your Brand Colour Is Simple

5 Reasons Y Picking Your Brand Colours Is Simple

We wrote recently about why picking brand colours is important. However, we know while we’re not asking you to decided right here and now, even coming up with inspiration can be difficult and frustrating.   So, here are 5 places to find colour palette inspiration: 1 Use a Social Platform Social media platforms like Pinterest… Read More
How Do I Know Its Time To Update My Website

How Do I Know It’s Time to Update My Website?

How do I know it’s time to update my website? A question we all ask – even us! When is it time to pivot into a new direction when we’re still fond of the road we were on? As it is with everything, we are often too close to tell for ourselves. That said, when… Read More
5 Reasons Y Your Brand Colours Are Important

5 Reasons Y Your Brand Colours Are Important

You come into the Y5 office. You are greeted by our smiling faces, a cute doggo, a yummy snack from the “friending machine”, and a coffee at our THINK table. We sit you down, take out our pens and papers, and things get a little daunting as we start asking you some tough questions. “What… Read More
Y5 Creative Blog 86 [5 Reasons Y Your Brand May Be Feeling Like A Social Outcast]

5 Reasons Y Your Brand May Be Feeling Like a Social Outcast

As a business, one of your main goals is to develop a strategy that will get your name and brand out there. One strategy we’re fond of for raising brand awareness is social media. Not everyone is a fan of social platforms, though, and find it difficult to connect and eventually give up after feeling… Read More
5 Reasons Y A Strong Brand Presence Will Earn You More Business

5 Reasons Y a Strong Brand Presence Will Earn You More Business

You can’t always rely on word of mouth and window shoppers to generate business for you. In order to achieve the level of brand success you wish for; it is imperative that your brand has a strong presence. Y5 believes in building that essential presence by fostering brand engagement on social media as well as… Read More
5 Reasons Y Professional Logo Design Is Worth It

5 Reasons Y Professional Logo Design Is Worth It

Quite a few times, we’ve met with new business owners who have probably looked around online to learn about rates and common practices within the digital marketing and graphic design industries. Well, Y5 isn’t like all the others. You’ll know that the moment you step in our door and are greeted by our chief barketing… Read More
5 Reason Y You Should Hire A Branding Agency

5 Reason Y You Should Hire a Branding Agency

Y5 provides many different digital marketing services for business of difference sizes and ages. Branding is one of the services we provide – whether you need a pivot or are starting anew, we know how to help you create a personality and gather the necessary tools to situate yourself as a strong voice in your industry.… Read More
5 Reasons Y You Shouldnt Re Brand Without Backup

5 Reasons Y You Shouldn’t Re-Brand Without Backup

If your present branding is feeling stale, you’re not getting the results you’re looking for, or you don’t feel like your current branding has the momentum and power to take your business to new heights, then a re-branding may be what you need. There is a lot of work involved in a re-brand! Although, let… Read More
5 Reasons Y Design Takes Time

5 Reasons Y Design Takes Time

The truth is websites matter very much. Even more so if you are trying to build momentum around your brand or are a relatively new business. While older, more established brands have reputation on their side, prospects will look to the quality of your website. Your product may be better than an established brand, but… Read More

LET'S
TALK

POWER UP YOUR
BRAND AND GROW
YOUR BUSINESS.

CONTACT US

Copyright © 2019 Y5 Creative, All Rights Reserved