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How To Create A Brand Identity[Header]

4 Questions to Ask Yourself When Creating a Brand Strategy

A strong brand strategy is a carefully thought out plan that includes both short and long-term goals for developing and growing a brand successfully.  It’s more than solely a name, logo or slogan - though these are essential, creative components of your brand, a brand encompasses everything within your organization.   "Your brand is what… Read More
9 Reasons For A Brand Refresh[Header]

9 REASONS FOR A BRAND REFRESH

Similar to the rapid changes with technology and fashion, brands need to have a refresh every six to eight years to stay current.  Over time, brands get tired and that’s why a refresh is so important; it’s about modernizing your brand and keeping it fresh in today’s market. Giving your brand that breath of fresh… Read More
Y5 5 Reasons Creating Guidelines Is Integral To Your Brand Identity[Header]

5 REASONS CREATING GUIDELINES IS INTEGRAL TO YOUR BRAND IDENTITY

And How it Relates to Customer Loyalty "If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive."  - A Coca-Cola Executive   The reason? Because of their in-depth brand style guide that guides everything Coca-Cola. The most important thing that a company has are brand guidelines (sometimes known… Read More
5 Reasons Branding Is Important To Customers[Header]

5 REASONS BRANDING IS IMPORTANT TO CUSTOMERS

“The brand is the vehicle that allows you to tell your story and without it, you can’t communicate who you are as a company,” says Founder and Agency Director of Y5 Creative, Carol Colley.   It’s that story - and an internal understanding of who you are as a company - that creates a brand… Read More
Y5 Creative Blog Y Your Brand Colours Are Important

“Y” Your Brand Colours are Important

When you come into the Y5 office for our customized discovery session, you are greeted first by our smiling faces, a cute puppy called Ralfie, a yummy snack from our "friending machine", and a great cup of coffee as we invite you to pull up a chair and take a seat at our THINK table.… Read More
Y5 Creative Blog Understanding The Generational Shift In Business

Understanding the Generational Shift in Business

In the next decade and beyond, the impact of the generational shift in small to medium-size businesses will be both significant and challenging. As the last remaining Traditionalists and Baby Boomers retire, many ways of how we do business and innovate will change. It is essential to be aware of these challenges and plan how… Read More
Y5 Creative Blog Do You Really Know How To Listen

Do You Really Know How to Listen

Did you know that one of the most important skills that people in marketing and sales professions can develop is their listening skills? Why you might ask? Well, the answer is quite simple; good listening skills will lead directly to better customer satisfaction, greater productivity and more creativity and innovation in the workplace. There is… Read More

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