As a business, one of your main goals is to develop a marketing strategy that will get your name and brand out there.
One strategy we’re pretty fond of for raising brand awareness is social media. Not everyone is a fan of social platforms, though, and find it difficult to connect and eventually give up after feeling like a social outcast for far too long.
Social media can work for everyone, so have no fear!
5 Reasons why you may be feel left out on social media:
- You are being self-centered.
One thing a lot of people don’t realize when taking on social media as a digital marketing strategy is that it’s all in the name – SOCIAL media.
It’s about being social, and if you only post internal-looking content (“New product in – $100! #AllAboutMe), then it doesn’t seem like you want any kind of relationship with your audience. You’re not being social.
- You are not being professional.
On the other hand, there’s a difference between sharing related media and sharing a little too much about your interests.
While you want to fill in the gaps by posting media relevant to your industry, you also want to present a cohesive front – your branding.
For instance, say you plan and execute children’s birthday parties; you can share content that relates to party planning, tips for engaging children, healthy ideas for children’s snacks, etc. You DON’T want to suddenly past about NASCAR or your favourite Brewery. It doesn’t match your brand values, and it’s not the reason your audience has begun to engage with you.
- You don’t respond to engagement.
As we mentioned, social media is a two-way street. If you are lucky enough that someone mentions you, or shares your content, be a pal and respond!
When you show that you appreciate the brand engagement your target audience is showing it encourages more. Like attracts like – literally.
- You don’t listen.
Not practicing social listening is just as bad as not responding to engagement.
You need to monitor what is going on in your industry, as well as the wants and needs of you customer base. If they feel you are not meeting their expectations, they will go to social media to talk about it.
If they do, you need to show that you care and are paying attention. This doesn’t mean getting into a Twitter or Facebook war, just that you need to listen and have a strategy in place if or when this sort of issue arises.
- You jump on every trend, even the ones that have nothing to do with you.
We all enjoy a TBT (Throwback Thursday) once in a while. However, jumping on every trending hashtag and issue can be detrimental to your branding.
Keep note of important dates and holidays that align with your company values and goals – when those dates come, that is the time to contribute to the conversation.
Having trouble connecting over social media? Give Y5 a call to sit down with us and develop a social media strategy that will help you reach your business goals!