WBI HOME WARRANTY
BRANDING, WEBSITE, COLLATERAL
WBI is a leading Canadian home warranty and casualty insurer based in BC. They came to Y5 Creative initially to update their brand which was feeling a bit tired as well as needing to update their website and explore new ways of acknowledging existing clients and attracting new clients.
With the property market being volatile, they were also looking for new sources of revenue.
Y5 added life to the existing logo with subtle changes to re-ignite the excitement of the brand with a more modern feel.
This was translated into a modern and efficient website with a number of features to solve their issues.
Y5 created training videos that are available on-line and are a new revenue source for the company. We also created a new feature called Featured Developer which promotes and acknowledges their relationship with their clients.
WBI’s website has led to greater exposure for not only their current services but also their training courses and solid relationships with their developer clients. Built as micro-sites, the Featured Developer sites can easily be displayed on client’s websites as well as marketing platforms independently.