OLYMPIAN, HUMANITARIAN, HOST
BRANDING, WEBSITE, COLLATERAL
Karina LeBlanc represented Canada as the goalkeeper on the Canadian Women’s National Soccer Team for over 18 years, winning a bronze medal at the 2012 Olympic Games. When she retired in 2015, Karina transitioned her focus, sharing her life and career experiences to empower others as a motivational speaker, media host and lifelong humanitarian. She came to Y5 to help her communicate her new career path to her fans and the corporate business community.
The Y5 Creative team loves a challenge! We had so much fun creating a brand and website to reflect Karina’s unique and diverse qualities as well as showcase her larger than life personality. The brand and site came together perfectly, communicating KK’s clarity of vision and straightforward, honest mantra – “What is your Why?”
A strong focus on social media has created an enormous following of fans who are regularly updated on the growth of Karina’s extraordinary career.
Karina has become larger than life celebrity in the sports world. She was named a FIFA Legend and is now running Concacaf (the organization that oversees women’s soccer for over 40 countries). She can be found travelling the globe sharing her life experiences in support of women in sports. Y5 assisted KK with the design and development of the branding and materials for her Foundation, which was launched in 2018. We are incredibly proud to have contributed to Karina’s growth and … stay tuned as it has no boundaries.