CLOTHING MANUFACTURING
CLAYMORE CLOTHIERS
BRAND REDESIGN, BRAND STRATEGY, WEBSITE DESIGN, WEBSITE DEVELOPMENT, DIGITAL MARKETING
Since 1962, Claymore Clothiers have manufactured high-quality uniforms and custom apparel for front-line workers, service providers, and the Armed Forces across Canada. When new owners recently bought it, they approached us to redesign their tired brand and website.
The challenge was to find a way to modernize the brand without losing its back story, which is rich in heritage. It was also essential to consider their intention to scale up the business by opening new divisions and providing new services.
Our team got to work and created a logo representing two shields lying side by side, creating the illusion of a piece of fabric twisted into the shape of a bowtie. The logo elements tie in with the associations and history of the company and the products they manufacture.
It is also simple, appealing, and easy to expand into different divisions using colours.
We provided the new owners with a brand that offers a fresh approach to their old business model and the foundation to move forward by forming divisions that will cater to various markets.
We also designed and developed a new WordPress website, enabling clients to set up appointments and place orders for specific uniforms online.
