Trademarking is the legal process of registering your brand name, logo, slogan, or other identifying marks to safeguard your brand from unauthorized use.
It ensures your intellectual property remains under your control, keeping competitors from using similar marks that could confuse your audience.
What Trademarking Does for You:
When you register your brand elements, you gain exclusive rights to use them in your market. This protection keeps your name, logo, and tagline secure, helping prevent others from creating confusion or misrepresenting your business.
Brand protection covers several types of marks, each offering different coverage:
Word Marks
These secure your brand name or phrase, such as “Nike.”
Design Marks
These protect logos, graphics, and other visual brand identifiers.
Combination Marks
This covers both your brand name and logo when used together, like “Coca-Cola” with its signature script.
Slogans & Taglines
Phrases like “Just Do It” can be registered if they are distinctive and tied to your brand.
If you plan to expand into international markets, it’s important to secure brand protection in those regions. Trademark laws vary between countries, and international registration ensures consistent protection wherever your business grows.
Before you file, a detailed search helps confirm that your desired mark is available. This avoids legal complications and ensures your brand remains unique in your industry.
Once ready, you submit your application to the relevant office, like CIPO in Canada or the USPTO in the U.S. After review and approval, you officially secure your rights. This step is key in establishing legal ownership.
Registered marks typically last for ten years but can be renewed indefinitely with continued use. This means your brand identity can stay protected for the long term with proper upkeep.
Protecting your brand’s identity is a smart investment. Whether you are launching a new business or scaling into new markets, securing your name, logo, and other assets helps maintain your credibility and builds trust with customers.
Ready to protect your brand with a trademark?
Contact us today to get started on securing your identity and setting your business up for long-term success.
Let’s make it happen.
