Vancouver’s Main Street is a hub of independent culture, creative retail, and one-of-a-kind finds. Every shop tells a story, and when Bella and Simon envisioned their gifting boutique, they knew it had to be something entirely different—an experience, not just a store.

At Y5 Creative, our task was clear: craft a brand that would fit into Main Street’s vibrant culture while standing out with its bold personality. From name creation and logo design to messaging and branding assets, every piece needed to reflect the boutique’s modern, stylish, and unexpected identity—a perfect blend of trend and originality.

We approached the project like Bella and Simon curated their store by unravelling their vision and packaging it into something truly special. The result? Olive + Wild is a sought-after destination that draws loyal regulars and curious passersby. Customers don’t just shop here, they experience it, always finding something new and visually stunning at every turn.