The Mowachaht/Muchalaht First Nation is built on strength, resilience, and a deep connection to its lands and waters. As it continues to grow culturally and economically, the nation needs a brand that reflects its rich history while carrying it into the future.

Their previous emblem, a long-standing sketch of Chief Maquinna, was deeply significant, representing their heritage and leadership. But as the nation evolves, so must its identity. Our goal was to create a brand that honours their past while confidently stepping into the future, reflecting where they come from and where they are headed.

The new visual identity embodies leadership, strength, and progress, ensuring that community members and external partners recognize the Nation’s role as a driving force in cultural preservation, economic development, and governance. From refined typography to a bold, modernized emblem, every detail was crafted to celebrate their history while standing strong in today’s world.