This project was about more than just a logo or a look. Explore Nootka Tourism needed a full brand experience reflecting their deep cultural roots, untouched natural beauty, and the spirit of adventure throughout their region. They were launching a destination and needed the tools to do it right.

We created a thoughtful and versatile brand identity as a gateway to the land. The logo was designed to be flexible and works beautifully across signage, print materials, digital platforms, and merchandise. It can be used in sections to represent the four elements: earth, water, fire, and air. The colour palette is deeply connected to the Nation’s identity and traditions.

Every element was created to honour their heritage while inspiring visitors to explore. From the sacred grounds of Yuquot to the wild waters of Nootka Sound, the branding invites people to experience something truly special.