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Discovery & Research

Laying the Groundwork for Your Brand’s Strategy

Discovery & Research - Adobe

The Discovery and Research phase is the crucial first step in strategic brand planning. It’s all about gathering key insights and data to set the foundation for everything that follows. 

Here’s how we dive in:

How We Approach
Discovery and Research:

In this phase, we get deep into your brand and the market to uncover everything we need for a strong strategy:

Internal
Brand Audit:

We start by closely examining your current brand assets—everything from logos and content to brand messaging and performance. We also assess organizational alignment to ensure everyone is on the same page and working toward the same goals.

Market
Analysis:

We analyze industry trends to understand the opportunities and threats in your market. Understanding what’s happening around you helps us position your brand to ensure long-term success.

Competitor
Analysis:

What are your competitors doing well? Where are they falling short? We analyze their strengths, weaknesses, and market positioning to help us identify where you can stand out and win over your audience.

Target Audience
Research:

We get to know your ideal customer. By defining customer personas and understanding their behaviours, needs, and preferences, we ensure your strategy speaks directly to the people who matter most.

Stakeholder
Interviews:

Sometimes the best insights come from the people closest to the brand. We interview internal and external stakeholders to understand how the brand is perceived from all angles, ensuring the strategy aligns with the team and the audience.

Brand Perception
Analysis:

How is your brand viewed in the market? We gather feedback and use sentiment tools to analyze how people feel about your brand, so we can identify areas for improvement and alignment.

Gap
Analysis:

Finally, we compare your current brand positioning with where you want to be. This helps us spot any gaps between your brand’s current perception and desired outcomes, ensuring we close those gaps with the right strategy.

Why It Works:

This Discovery and Research phase is all about ensuring we have the right data, insights, and alignment to make informed decisions. Once we’ve completed this phase, we’re equipped to create a brand strategy that’s rooted in reality and designed for success.

Let’s make it happen.

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