This exceptional start-up was looking for a brand that reflected the fun and delicious homemade gourmet marshmallows they produce.
The customized typography reflects the fluffiness of the marshmallow, as well as plays on the visual representation of the swirls on the original flavour, ‘Salted Caramel’.
The roundness of the logo is a subtle reference to the circle shape associated with regular marshmallows. The circle also contrasts with the square cut of the marshmallows, which adds to the fun element of the brand.
We created an e-commerce website that was simple, easy to navigate and communicated the personality of the brand to an online audience. The proof as they say is in the “pudding”, and the website continues to successfully attract interest, requests and orders from all parts of Canada.
- Logo Design
- Print Collateral
- Website Design
- Web Development
- Content Creation
- Business Name
- Communication Strategy
- Social Media Branding
- Marketing Material
What they say
“Let me start off by saying the team at Y5 Creative has been an absolute pleasure to work with! Right from the get-go their enthusiasm, creativity and professionalism was a breath of fresh air. They successfully took my vision and created a strong brand that has enabled me to stand out from the crowd and gain the visual recognition I was looking for. Not only do I love my branding, but my website rocks as well. They were able to create an amazing e-commerce website that is not only easy to navigate, but is also mobile friendly and visually stunning. Having someone on board who understands the current trends in web development and social media makes running an online based business essential. Thank you Y5 for your outstanding work, I look forward to working with you for many years to come!”