What do TV Opening Titles Have to do with Design?

We all have a few shows that we keep up with these days whether you are into Game of Thrones, Westworld, or Suits.

The shows themselves are fantastic, but have your payed attention to the opening sequences?

Back in the day when many shows were episodic, opening titles were often just cut together scenes with a fun tune accompaniment. Now, the opening titles have become an introduction to the show, setting the tone and offering up context and other elements you may not have noticed.

In a time of streaming where we binge entire seasons in one night, opening sequences can be helpful to get us in the right mood. For instance, the Game of Thrones opening titles takes us through a map of where we will visit each episode in order.

In a WIRED video (which you can watch below), How TV Opening Titles Got to Be So Damn Good, Patrick Clair, creative director of an LA production studio that brought us shows like Halt and Catch Fire and Westworld, notes a rise in these sorts of opening titles stemming from the 90’s with the introduction and usage of design tools like Adobe’s Creative Suite.

With so many more means at their disposal than the 90’s, designers are now looking at new ways of introducing a story – such as the type-centric sequence for Stranger Things.

Where opening title sequences were design mediums that started as a kind of advertisement, in doing so they became their own form of artistic expression.

At Y5, we devour story all day, every day – in many different forms from TV to Film to book to online trending videos. We see a similarity between the branding process and opening title sequences.

While a logo used to just be a representation or advertisement of a brand, or business, they are now their own entity almost that introduce audiences to elements of the brand and give context. We also put a lot of effort and love into design, here, and so we do believe our graphic design and web design are forms of artistic expression.


What are your favourite TV opening sequences? We’re always on the lookout for new shows to watch and discuss!

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