The Science Behind Communication

While you’ve probably thought about how cool the human brain is, you may not know just how interesting the science behind how we communicate is. It’s pretty cool, to be honest.

Let’s talk about it for a sec. During communication, something called “brain coupling” occurs which basically means that the sound waves corresponding to the speaker “couple” with those of the listener’s sound wave responses. This common neural protocol allows us to share information.

Neuroscientist, Uri Hasson, took TedTalks inside his lab at Princeton to explain what happens inside of our heads every time we talk to each other.

However, while we know that brainwaves certainly can align close to perfectly, human communication is not perfect – we misunderstand each other or fail to communicate our thoughts well, which leaves a lot of room for our brains to interpret things differently than what the other person thinks they are relating.

For instance, in the case the subjects being studied were all told the same story, except that Group A was told a detail Group B was not which colored a scenario differently; say a husband acts jealously at a party because he knows his wife is having an affair – only Group A knows about the affair.

The areas of the brain being stimulated in all participants of Group A and all the participants of Group B correspond. Which tells us what? That one detail is enough to make a person’s brain the same as people with the same belief. Namely, that Group A feels the husband’s jealousy is justified, while Group B thinks he is being unreasonable.

A couple lessons come from our understanding of “brain coupling” as explained above:


  1. We need other people.

We need the opinions of other people outside of our small groups, outside of our coworkers, in order to foster new ways of thinking.

If we think like the people we surround ourselves with, yes we need to choose those people wisely, but we also need to step outside of those circles so that we can collaborate and create new exciting things.

This means communicating with people from different backgrounds and with different opinions than our own – which is a strong case for using Social Media for personal growth.

It’s also a good reason to use an outsourced marketing team… leading us to our next point.


  1. We need to communicate as effectively as possible.

If one detail is enough to change the way a whole group of people thinks, then it is imperative we communicate to the best of our ability.

When it comes to marketing your business and services, engagement rates may not always correspond to your target audience’s expectations of your branding.

Controlling the message you send out through digital marketing strategy means organized, optimized, and goal oriented content. Sometimes you need to consult the pros to make that happen – they have experience and won’t let the message get lost in the details.


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