The Evolution of Colour Film

Did you know the oldest colour film was shot by Edward Turner in 1901?

Back then, filmmakers were only capturing colour on-screen by hand painting each frame – producing films like the famous A Trip to the Moon, directed by Georges Méliès in 1902.

In order to avoid this lengthy, labour intensive process, directors used tinting – a movie all in one colour? No thanks!

Following, you’ve got Kinema colour, a clever optical illusion whereby each frame was shot alternatively in red and green, then projected again through an alternating red and green filter. The real issue there was the lack of blue!

Can’t have a sunny day without a blue sky, now can you?

A real step forward in the colour filming game was Technicolor. Technicolor was able to capture three colours on three separate strips which were all pressed on the same clear strip resulting in a full colour image on a single strip.

This development gave us The Wizard of Oz. Just FYI.

Did you know that the very first feature length film in colour was the live action production of Super Mario Bros.? Yep.

Super Mario Bros. was the first feature film to use digital intermediates. These days, just about every film gets its finishing touch by digital means.

Now everything is possible in movies – things that aren’t even possible in our 2017 world.

We’re living in a time of  on-screen time travel and talking animals, and digital laser projectors in our cinemas; you know, so that we can see a wider spectrum of light on screen than the regular spectrum.

The evolution of film has also opened up new ways of marketing from video to Photoshop – we love doing what we do with the help of digital means. It helps us help our clients with gorgeous new websites, logos, valuable content, and other forms of content or inbound marketing. We can’t wait to see what the next decade brings for film and for content in general.

Check out the full video below for the WIRED version!

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