A glass shattering, a perfect bowling strike, a house of cards getting knocked over. What do all of these things have in common? The satisfaction of tension breaking. What is supposed to happen, happens. It’s closure for most of us.

Throughout our lives, we’ve learned from experience (over and over again), that when a glass cup falls to the ground with liquid in it, it will break and liquid will spill.

What happens when what you know to be true doesn’t occur? A whole lot of frustration.

It’s unsatisfying – frankly infuriating!

Instead of shaking your fists at the sky and yelling out to the heavens in frustration, why not enjoy the absurdity?

Sometimes we all need a splash of cold water to remind us to not remain static in our ways of thinking and going through life.

Right now, in the New Year, is the ideal time to make changes and get playful – especially with your marketing!

While the opposite of what should happen may not actually work in real life, the reminder to not take everything we know and how we know it for granted is an important lesson; definitely one to remember.

This year, in 2017, don’t just go with what you know.

Here is what you should do:

  1. Watch Preposterous, created by Florent Porta (below).
  2. Call Y5 to change the way you approach digital marketing.

 

 

Satisfied? Good. Now give us a call at 778-379-2177 to start 2017 off right with strong marketing strategies that will increase business and take you into this century.

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