Do You Love Words and Grammar as Much as We Do?

As digital marketers, we understand the value of quality content for increasing brand engagement.

So, when we say we love words, grammar, and punctuation we mean it. A misspelled word, or a typo, can mean the difference between your target audience viewing you as legitimate and trustworthy, or unprofessional.

We could give you countless tips on how to write better, but for now we’ll just tell you a few of our favourite common mistakes!


  • Farther and Further

Think further and farther can be used interchangeably? Think again, my friend.

While the two words have very similar meanings, they are used in different ways – mostly contextually.

The accepted rule is that Farther designates a literal distance, whereas Further represents a symbolic distance.



“She walked farther down the street to buy a cup of coffee.”
“She realized she was further from the truth than she had once thought.”

Test your skills with a Quiz!


  • Affect and Effect

Do you know what a homophone is?

A homophone refers to two or more words that sound the same but have different meanings and/or spellings. Affect and Effect are homophones.

What is the difference? Cause and consequence, mainly.

Affect is generally used as a verb – “That poems really affects me every time I read it.”
Effect is generally used as a noun – “Throwing tantrums rarely has any effect.”

This one can really affect the perceptions of your readers if used to the wrong effect. Get it?


  • I Before E, Or E Before I?

Here’s one that catches many a native English speaker.

As English has evolved from quite a few different languages over the years, many of our “rules” have quite a few exceptions.

Remember that rhyme from elementary school?

“I before E,
Except after C
Or when sounded as A
As in neighbor or weigh.”

Well, there are a few exceptions…

Often, when you hear a long E sound, E will usually come second; as in piecebriefthief, and chief.

However, as the rhyme states, after a C, it changes – perceivedeceit, and receipt. Or if you’re hearing an A sound, like in reignsurveillance, and their.

That’s it though, right? Wrong.

Some exceptions include: caffeineleisure, and seize. Which all make that long E sound, but are written as EI. Weird!

Neil and Keith are pretty weird, too.

What about that C rule? Nope. Financier and species ruin that one. As a matter of fact, don’t forget plurals that end in -cies (such as fallacies and vacancies).

I guess what we’re saying is that there isn’t really a science to the efficiency of the IE/ EI rule.



Y5 is here to make sure the work you produce is effective, consistent, and grammatically correct. Give us a call if all that grammar seemed like too much effort (since we have spellcheck, and all): 778-379-2177.

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