There are one billion monthly active users on Instagram worldwide, 2.32 billion monthly active users on Facebook and 321 million monthly active users on Twitter – just to name a few.
It’s clear you as a company need to be online, but this is something everyone has begun to realize, with 90% of brands using social media to increase brand awareness.
So with all those numbers flowing through your mind, how do you even begin to create a successful brand identity, cut through the clutter of the digital landscape and reach new customers?
Below we’ve outlined three steps which may at first appear simple, but to truly be successful, they will take a continuous, active effort.
Step 1 – Be Consistent
When it comes to a brand strategy and your online brand identity consistency is everything.
Consistent branding across all social mediums increases revenue by 23% and is simply something which is now expected by your audience.
Though it’s important in all areas of your brand strategy, a lack of consistency in any of the following can quickly lead to a lost customer opportunity:
- Colour scheme
- Interactions with customers
Step 2 – Stay Active
When it comes to social media, we cannot express enough the importance of interacting with your customers and other brands, responding to comments, liking and commenting on other posts, switching up what you’re posting and posting regularly.
Staying active on social media, interacting with people on your content – as well as other profiles – and posting regularly can lead to people finding you organically inherently increasing the number of potential customers.
For reference, here are some numbers for you to follow for how regularly to post on social media:
- Facebook: one per day
- Twitter: three to 30 per day
- Instagram: one to 2 per day
- LinkedIn: one per business day
As for optimal times to post, keep an eye on your insights and analytics to discover when your audience is most active.
Step 3 – Remain Authentic
One of the most important things a company can do on social media is to be authentic and true to who they are; without authenticity and originality, people will lose trust.
This tip goes hand-in-hand with consistency – if you’re consistent with your branding, if your voice, tone and goal stay the same, it’s much easier to remain authentic.
If you need some guidance on how to remain authentic, here are some tips and tricks:
- Know your audience and what they expect from your material
- Understand and stay true to your “why”
- Have clear goals
- Revisit your brand strategy