With 2018 fast approaching, we look forward to all the exciting things it will bring. With each new year comes change and this is true for the trends that influence logo design.

So, let’s look at a few of the latest trends in logo design for 2018:


One of the best ways to grab potential customer’s attention is with big, bold and bright colours. Good design inspired by bright colours will make sure that your brand stands out in the crowd.


Along with words, using a picture within a logo will most definitely attract more attention. Pictures will help customers relate to what a business is trying to represent.


Tapping into the attraction of the mind, heart and soul of a business by using the power of black and white fused with the Yin and the Yan will make a powerful statement.


Graphic designers are producing animated logos to grab the attention of the customers. It is very important that the animation is executed well to add value to a logo.


To add some subtle “sparkle” to a logo, the addition of wings in any form implies that the business will fly.


Colour splits have become the new age mantra for graphic designers. Monoline designs are shifting to colour splits to highlight the beauty of a brand’s logo.

Watch out for some of these trends next year and contact us at Y5 Creative to see how we can help your logo “stand out” in 2018


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