5 Ways To Use Video In Digital Marketing

The average consumer’s attention span is growing shorter as time goes on and it is becoming more and more difficult to get a message across with the written word. This is where the magic of video makes all the difference.

Below are 5 ways that video can be used to potentially be one of the most powerful tools in your digital marketing strategy:

  1. Testimonials
    A testimonial video is a great way to show potential customers how much your current customers love your brand. The best way to create a testimonial video is by showing people actually using your product and telling the story of how it changed their lives for the better. 90% of online users say that their buying decisions are influenced by online reviews, making –testimonial videos one of the most effective content marketing techniques available.
  2. Demos
    A demo video is great for showing the consumer what your product is good for and how it can help make their lives easier. Kind of like those late-night infomercials but way more engaging. By demonstrating how to use your product or explaining the benefits of your service, video goes a long way towards convincing potential customers that they need what you are selling.
  3. How To’s
    If you have a complicated concept behind how your product works that is not immediately clear to your customers, a “How To” video is a great option. Far better than people having to follow complicated written directions, it saves them time and eliminates frustration if they can simply watch the step by step process on video.
  4. Storytelling
    Brand storytelling on video allows you to connect with your audience on a more personal level. They, in turn, find it much easier to engage with a brand that they can relate to. You can share the history of your brand or maybe highlight how your company gives back to the community. Keep your storytelling video light-hearted and fun and you will be sure to keep your viewers attention.
  5. Vlog
    Vlogs, short for “video blogs” have grown in popularity due to the millions of viewers who follow YouTube celebrities. Typically, they are 1–5 minutes in length, and can really be about anything. Vlogs differ from webinars as they don’t follow a script and are pretty much limited only by creativity and the dynamism of the speaker. They are also extremely cost effective to produce.

Need a corporate video? Y5 Creative can help! Give us a call at: 778-379-2177 to find out more.

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