The truth is that we can’t go out and take our own professional level looking photo every single time we require a photo for web.
That’s where stock photos come in. Given that Social Media, as well as our own websites are for the most part hugely visual, it is important that we accompany our content with aesthetically pleasing images.
If you have been having a difficult time choosing photos, or feel that your photo choices really aren’t hitting a slam dunk, we have 5 Tips for you!
- Use Creative Commons
If you don’t know what Creative Commons are, this is your first mistake. If you are not using true stock images, or image that are placed under the Creative Commons category, you may be using photos illegally thereby stealing the intellectual property of someone else. Not so nice.
There are a few different licensing choices under the Creative Commons umbrella including whether you can use an image for commercial purposes, are allowed to remix, or need provide attribution.
In general, Creative Commons means that the owner of the copyright is either enabling you to use their work under certain circumstances (attribution, etc.), or simply waiving their ownership.
- Consider Platform
All platforms online are different and cater to different audiences and types of businesses. Before choosing an image, consider first whether the photo you are choosing is appropriate for your chosen area of sharing.
A good indicator is what others are doing. For instance, LinkedIn’s brand is more professional than say, Instagram that tends to cater towards Millennials and aesthetic reproduction.
- Connect Ideas Instead of the Obvious
It’s very easy to look for a photo of the exact thing you’re talking about. For instance, for this blog we could have chosen a Millennial in a hat and an old school camera blacking their face. But we didn’t.
When it comes to choosing an intriguing image, sometimes the right image isn’t the obvious one. Similar to choosing a title, an image should add something to your piece. It’s not just an afterthought.
- Think About Sizing
There is nothing worse than a blurry, low-res image. It is so important that you pay attention to the size of an image in relation to how large it needs to be to fit your chosen platform.
If, under Creative Commons you are allowed to alter a photo, there are specific specs for ideal sizing for every site – including Twitter, Facebook, LinkedIn, and your website.
- Brand You Images
The point of sharing content online is to communicate your brand and personal voice. Choosing Stock Images allows us to edit photos to suit out brand and create consistency.
You can do this by using the same filter on all photos (like we do), including your logo, or any other changes you see fit regarding your branding.
If you are still confused about Stock Images and Creative Commons, give Y5 a call at 778-379-2177 to talk about TeamPlay and how we can help you!