We’ve written before on the benefits of integrating Evergreen Content into your marketing strategy, including:

  • SEO
  • Blog Management
  • Lead Generation
  • Organic Traffic

So, now that we know why evergreen content works – let’s talk about 5 ways to write it!

 

  1. Answer a Question

One best practice when it comes to marketing a business and encouraging brand engagement is to educate.

Chances are there are things about what you do that your customers don’t – understandably, otherwise they would be in your business and not theirs.

A lot of the time, people don’t know what to ask. So, rack your brain and think of the most common questions your current clients or prospects may have, and answer the question before they need to ask.

 

  1. How-To Guides

How-To Guides are one of the best way to help your readers feel a sense of worth from your blogs.

As far as inbound marketing goes, you are writing to win the business leads, and continue to provide value to your current customer base.

 

  1. Case Studies

One thing we always talk about with clients is the need for positive reviews. Case studies are a fantastic opportunity to showcase some of your best work in detail.

Regardless if a case study is sitting on the first or fourth page of your blog, it still remains an asset.

Case studies also add to legitimacy of your brand and highlight your business as reliable source.

 

  1. History Lessons

History is history, so providing a bit of insight into the development of your business or industry can be a cool way to create content that will last.

Not only that, but you can show the progression of technology, or the path your business has taken, and that insight allows you readers to feel closer to you – fostering brand loyalty and creating brand ambassadors organically.

 

  1. Warnings

We’re all just trying to do our best – but most of us realize that there is always more to learn. One way to grab attention again and again is to rephrase informative content.

Instead of “5 Steps to Baking the Perfect Chocolate Cake”, write “5 Baking Mistakes You Should Never Make”.

Make sense?

Sometimes it’s nice to switch things up. As long as you continue to provide quality and informative information to your readers, taking valuable insight and turning it on its head can be a fresh way to communicate to your audience.

 


Now, consistency is key with blogging and building an audience. If you need help populating a blog, or developing a digital marketing strategy, give Y5 a call at 778-379-2177 to learn more about how we can help you with Teamplay!

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