First off, What is Evergreen Content?
Evergreen content is content that is applicable, useful, and timeless. As the name suggests, Evergreen Content is metaphorically compared with evergreen trees – the trees that remain green year round. Similarly, evergreen content is always in season.
Now, we’re not saying you should always use evergreen content as a strategy for your website. We will stress that while evergreen content is content that can and will be accessed in the future, having meaningful and specific content is what creates loyal readership.
That all said, evergreen content is useful to have on hand at all times, and should not be overlooked in its useful timelessness.
Here are 5 Reasons Y You should be using Evergreen Content:
1. Easier Blog Management
If you’re like us and have quite a few sites and brand personas to keep straight, evergreen content is definitely your friend. By introducing content that is applicable to most people, it takes out the guesswork of trying to sync up your brand with what people need.
Most evergreen content also incorporates popular keywords naturally due to its subject, so there’s less worry of trying to reshape your content to fit SEO.
2. High Search Engine Rankings
Due to the canonical usefulness of evergreen content, it generally generates a good ranking in search engines (assuming it is well written and is actually useful). As long as your evergreen posts are optimized with keywords and proper layout, it will do its job.
3. Continuous Lead Generation
As we mentioned, evergreen content is content that is relevant long after it has been written. The nature of the content, often informative information (How to’s and the like), is often the answer to commonly asked questions, thus bringing in more organic traffic, allowing your post to remain relevant and generate more leads over time.
4. Organic Site Traffic
Based on the fact that your evergreen content will generate more leads over time, that can also generate more traffic to your site as well. By incorporating links to previous content (as a reference back to older posted information), you can attempt to lead prospects to your website.
5. Why not?
While we do still need to be creating content that is relevant (current events, modern references) on a regular basis – your readers should still feel a personal touch – this content does time itself out, unfortunately. So why not incorporate some evergreen into your posts? The timeless benefits speak for themselves.
As a digital Marketing Agency, we at Y5 make the time to forge the engagement you need to thrive as a brand. If you need help with Social Media call us at 778-379-2177 to talk about what Teamplay can do for you!