With the majority of the population now owning a smart phone, information needs to be accessible anytime anywhere.
Seriously, how many times have we been waiting in line at a coffee shop, or in the passenger seat of a car, or on a lunch period, or a bus, and made a grab for our smart phone? Just multiple times, every single day.
Sometimes, people are so attached to their phones that they still use their phone when they are sitting at their desktop already. It just makes sense to design websites for mobile usage.
If you’re still not convinced, here 5 Reasons Y designing for mobile is critical:
- Mobile Time Wasted
As we noted, having a smart phone with data is the thing. It’s common to get on a bus and see the tops of people’s heads bowed while they look down at their phones.
By not designing for mobile, you are not making the most out the amount of spare time most people spend surfing the web on their phones.
- Be There
People take their phones with them everywhere. Be wherever the user is. At some point during the day while a user is away from their computer they will be on their phone using the Internet. Be there when they do.
- Higher SEO Google Rating
Google’s algorithms have changed so that recommendations from the site take into account usability by mobile device.
- Extended Capabilities
With the possibilities of mobile devices, it makes perfect sense to utilize them. Capabilities like GPS can allow a user to get to you and vice versa.
- Good Vibes
With a phone in hand at all times, many people search for information while on their way somewhere – waiting for the bus, walking on a Saturday. By designing for mobile you enable the process of searching your company in the moment and becoming familiar with your brand. Then, once the user gets home, chances are they will come back to you; and since familiarity increases likeability, the higher the risk the user will interact or buy from you.