The key to making a business grow is correlated with growing virally. How does a company generate organic growth? By making its content Click-worthy. We’ve laid out how to advance your content with what we call the 5 C’s:

1. Control

The age we live in is really cool. We can search what’s trending, we can pre-schedule posts, we can post to multiple platforms all at once. However, these modern tools need to be used correctly – it’s all about timing. With all this control we have a responsibility not to use it haphazardly. By taking control of when and where you post you will be able to create the most positive effect.

2. Circulate

As a network of “friends” builds online, it becomes more imperative to use those connections to circulate your content – thus advancing your reach. Moreover, do make sure that the URL is easily sharable.

3. Connect

No one is even going to bother clicking on your page if the subject isn’t apt. Choosing a topic to write about that is helpful is the start. Then you need to make sure you frame it in a way that others can understand – searchers are looking for answers after all.

4. Captivate

It’s no secret that people like pretty pictures. Including a captivating image in your content will grab a reader’s eye and make the experience more enjoyable. It is important to remember to choose an image that is also appropriate to your subject matter and is not misleading.

5. Constructive

Besides just making your content clickable, you want it to be sharable. While the packaging needs to be on point, the content likewise needs to be constructive. If the information provided in your content is boring and banal, no one will share it. In other words, make sure your content is worth sharing.

 

We hope our 5 C’s have made the process of content writing and sharing more accessible. If you have any other great “C” tips please share them with us in the comments section below!

Tagged with: , , , , , , , , , , , ,