While Y5 provides many different services, we want to introduce you to a type of marketing that often acts as the cornerstone to our strategies called ‘inbound marketing’.
At its most basic, inbound marketing is about providing value to target audiences without hard asking – you do it because you believe sharing is caring.
Inbound marketing focuses on services like content marketing, social media marketing, search engine optimization, and website usability.
Inbound marketing attracts with care and skill, inspiring loyalty as a result.
Here are 5 Reasons Why Inbound Marketing works:
- Content Marketing
Content is the cornerstone of any strategy. Y5 often recommends setting up some kind of consistent content strategy such as a blog.
One things inbound marketing focuses on is building major assets for your business – blogs and other inbound content strategies provide helpful information and tips to your readership. This is an asset.
Not only does strong content bring people to your website, it helps build branding and legitimacy.
- Outbound Marketing
Inbound marketing is multi-channel, naturally. Outbound marketing (inbound marketing, outbound marketing, get it?) meets consumer demographics where they are. That said, since you already have this fantastic asset of strong content, you can use different channels to appeal to difference audiences and show them you have valuable skills and services to offer.
By being an asset to your audience you gain legitimacy, so when you do ask (through social strategy or email campaigns, etc.), it reaps better results.
- Social Media Marketing
Consistent and timely posting on social media platforms creates a social presence. More and more people are going to social media rather than websites or the phone nowadays for customer services purposes, to provide feedback, and to find information.
Again, since we’re talking inbound marketing, consider social media another arena to share your valuable information.
- Legitimacy and Marketing
When you provide useful content like blogs, and information that helps your audience, they come to expect that you know what you’re talking about – you’re for real.
This helps you not only earn the business of your leads, but also earn customer loyalty. You customers will tell people about you, and judge others by the standard you set.
- Brand Marketing
Branding is another important service we focus on at Y5. We feel that strong branding provides your target audience with an unmistakable and clear sense of who you are as a business.
A company’s brand represents their values, their services, who their services are geared towards, their reputation, their personality, as well as their trustworthiness.
Everything mentioned above – social media, blogging, engaging the public – it’s a lot of work, but in the long run you are creating an enduring brand as well as brand loyalty.
If you need help with your marketing strategy, increasing engagement rates, or branding, Y5 is here to help. Let’s just call it, inbound marketing. Call 778-379-2177 to get in touch with us today!