Strong graphic design requires a lot of skill of experience (and we’re not saying that just because we’re biased towards our own fantastic graphic designer!).
Professional graphic designers do this for a living, day in and day out – hopefully consistently if business is good. They have experience with different brands, different brand personalities, and understand the needs of different businesses whether small or large.
A good graphic designer knows the best practices to communicate your services or products best to your target audience. And those are just some of the major differences between hiring a professional and purchasing one online.
As for more reasons, well here are 5 Reasons Why hiring a profession graphic designer is in your best interests:
- Save Time
A professional can come up with designs for logos or other needs in a quarter of the time you could yourself. Or the time it takes for you to purchase one online that isn’t custom and then come to us to fix your error.
- Avoid Annoying Costs
An experienced graphic designer knows not only how to use their own time effectively and can quote you for their time, but they also know how to cut costs for you in the long run.
From understanding what kind of typefaces won’t print well, to being able to design on the right programs so that printers will actually print for you, professional graphic designers know the tricks for saving your time, energy, and money.
- Be Original
Purchasing a logo or image online is not going align well with your branding, because it’s not custom. It’s not going to stand out because it’s available to everyone. Nor did someone take the time to get to know you and create something just for you.
Distinctive branding is going to help you separate yourself from your competition and increase brand recognition. A professional graphic designer can help you differentiate yourself from others because they know what your competition does (because they took the time and researched it).
- Maintain Branding
Hiring a professional as opposed to a one-off online means that they are available to you for other graphic design needs.
Your graphic designer understands your branding and colour palette, and how the fine graphic details needs to be incorporated in other areas of your website, or printed material. Basically, they’ll keep everything consistent.
- Get Results
A professional graphic designer takes your preferences and inspirations into mind when they go to design anything for you and will present you with multiple creative solution options.
They have specific reasons for every design choice and they have a process to accomplish what they set out to communicate through one image. You may know what you want to say to your current clients and prospective customers but have no way to communicate it; a professional graphic designer does that every day.
Let’s leave it to the professionals, okay?
Get in touch with Y5 today for help with your marketing strategy. We can help you design a logo or graphics that will compliment your branding, and speak well of you.