How many times have you exited a website because it didn’t make sense or took too long to load?
Many people underestimate the value of good UX design simply because they don’t understand how important it is. A good website developer knows that great UX design will generate business as opposed to bad UX design that will fail to perform.
Here are 5 reasons why the UX design of your website will affect your business:
- Mobile is King
The user experience of all websites today must be designed with mobile in mind as 80% of internet users own a smartphone. Consumers are more likely to buy from and recommend a business that has a good mobile experience.
- Focusing on UX Design at the Start will Save Money Down the Line
It pays to get the user experience correct up front. In fact, making the UX a priority will reduce a developer’s support costs by up to 90%. Fixing a user experience problem can be costly so why not just get it right the first time?
- Effective UX Design Will Increase Revenue
61% of users will move to another website if they don’t find what they want right away. You have about 2 seconds to grab their attention and engage them, so it is critical to your business success to ensure that the UX design of your website is easy to navigate.
- UX Design Can Be a Key Differentiator
Companies and consumers alike are embracing good user experience. 40% of customers are believed to shift to a competitive brand after a bad experience. With this in mind, UX is fast overtaking both price and product as the most important brand differentiator
- You Only Get One “First Impression”
User Experience is important because your website is the portal to your business. It is the door that your potential clients walk through for the first time. As in everything, you only get one chance to make a good first impression. A badly designed user experience will create a threshold barrier and your client will carry on surfing.
If you are thinking of creating a new website for your business, give us a call to see how Y5 can work with you to create the user experience that will help your business soar.