It is so important to us that our clients are happy with our work and also that our work received the desired results we set out to achieve.
We’re not going to hit a home run on the first try every single time. If we work hard enough our will always uphold the same level of integrity and quality.
If you think, “Well I did my best, now it’s up to someone else to decide if it was good enough.” You would be so wrong. Before you put your work into the hands of your client, you can do more.
Here are 5 Reasons Why Self Critiquing is a good idea.
- What will your Client think?
Before we start any work for a client, we sit down and get to know them, their goals, their brand, and who their audience is.
So when you finish designing or writing, ask yourself if it matches your client. Try to see it with their eyes, with their words. If you know your client as well as you should, then you should have a good idea of how they would react.
- What will the Audience think?
On the note of your client, they are not the only ones that matter. Their audience matters too.
Revisit your notes on your client’s target audience before, during, and following finishing your work. Have you met all of the user’s challenges and needs?
- What will the Layman think?
Self-Critiquing doesn’t have to rest solely with you. You can absolutely get second or third opinions from other people. People at work who work in different fields are a good place to start. Just because you understand what you did doesn’t mean everyone else will.
Remember not to take any constructive criticism personally. Sometimes you will have to reign in your (genius) skills a bit.
- What will people in Your Industry think?
Sometimes the best gauge of the quality of your work is when it is up against the work of other’s. Within our areas of expertise, there is a standard. If you haven’t met that standard, you’ve got some work to do, friend.
- What do You think?
Generally we know when we’ve hit nirvana, and when we need to start from scratch.
A Few Questions to ask yourself:
- If you were going to start from scratch, what would you do differently?
- Would you be confident showing this to a client?
- Did you remain creative?
All of these questions should tell you something. It will be apparent what specific areas of you work require tweaking. It will also be obvious if you’ve just used a brain template (the easy phrases or design elements you fall back on as safety nets).
At Y5, you can rest assured that every piece of work we produce is branded and unique. If you need digital marketing help, call us at 778-379-2177 to talk about TeamPlay!