Would you build a house without a solid foundation? Your answer (hopefully) is no!
For the same reasons, you shouldn’t build a brand or a website without one either.
A solid foundation sets the groundwork for everything that follows and a professional discovery session is crucial to ensuring that the money you are spending on a new website results in success.
- HELP US TO UNDERSTAND YOUR BUSINESS
The Discovery Process is a critical first step when embarking on the journey to creating a new brand. You, the client, play a key roll in helping our team understand your business better. This includes a deep understanding of your goals, your audience, what information your audience is looking for, how your business operates, your company culture, how you communicate with your audience and who your competitors are.
- DISCOVER IDEAS YOU HADN’T THOUGHT OF BEFORE
Our goal is to absorb as much as possible about you and your business to ensure that we are aligned with you right off the bat. This often has the added benefit of making you aware of relevant ideas and goals that you may not have thought about or been aware of before this process.
- IDENTIFY ALL YOUR NEEDS UP FRONT
Inviting other members of your team to participate in the discovery, who may have different perspectives, often helps to bring awareness to needs within the company and not just the website. This is extremely valuable as together we can ensure that the website we are creating addresses those needs from the start. Being aware of all these needs before embarking on a website project makes the whole experience so much more efficient, saving valuable time.
- SET EXCITING AND OPTIMISTIC GOALS
Because the discovery process is so hands-on, we ask some challenging questions that encourage you to really assess your business and yourself. This results in our team having a deep understanding of the ins and outs of your business and ultimately helping you to set exciting and optimistic goals.
- KNOWLEDGE = EFFICIENCY AND PRODUCTIVITY
The most important thing is that a successful discovery will give everyone who is involved in the development of the project the knowledge and the tools to make conscious, informed decisions on how to move forward in the most efficient and productive way possible.
Y5 loves working with brands to develop digital marketing strategies. Call Y5 at 778-379-2177 or contact us to chat about new branding for your business and why working with us can help you reach your goals.