
5 Reasons Y Rebranding is Important
It may be that you have only been in business for 3 years; it may be that you have been
Let’s be honest—there’s a lot of outdated thinking when it comes to websites. And we get it, things change fast. But in the digital world, holding onto the wrong ideas can slow your business down or make your brand look out of touch.
So, let’s clear the air. These are five common website myths we hear all the time and why it’s time to let them go.
Having a website is great. Having a website that actually works for your business? That’s better. A site from five years ago might still technically “work,” but does it reflect who you are now? Is it easy to use on mobile? Does it guide your audience toward action? Your website should evolve with your brand. If it doesn’t, it might be time for a refresh.
Design absolutely matters. But copy matters just as much. A stunning site with confusing, generic, or outdated messaging is like a beautiful storefront with no one inside to greet you. Words guide your visitors. They tell your story, build trust, and drive results. Great websites combine visual impact with clear, compelling language.
Take a look at your analytics. Chances are, more than half of your traffic is coming from mobile devices. If your site isn’t optimized for mobile, fast load times, easy navigation, and clean layouts, you’re missing opportunities and frustrating users.
Your website isn’t a one-time project. It’s a living part of your business. That means keeping content fresh, updating services, adding events, watching analytics, and maintaining security. A strong launch is just the beginning.
DIY website platforms can be a good starting point for small businesses, but a custom-designed site makes all the difference when you’re ready to grow or differentiate. Strategy, design, UX, SEO, and messaging all need to work together—and that takes expertise. That’s where we come in.
If any of these myths sound familiar, you’re not alone. And you don’t have to figure it all out by yourself. Whether you’re thinking about a refresh or looking to build something from the ground up, we’re here to help.
Let’s talk about what your website could be doing for your business—because today, it’s more than just a digital presence.
It’s your front door. Make it count.
It may be that you have only been in business for 3 years; it may be that you have been
We wrote recently about why picking brand colours is important. However, we know while we’re not asking you to decided
You can’t always rely on word of mouth and window shoppers to generate business for you. In order to achieve
We believe in simplicity and results. We love what we do and have fun doing it. But most of all, we love seeing businesses thrive and reach new heights of success because of strong branding, and effective website design and engaging digital marketing.